5 Best Platforms to Get Influencer Marketing for Startups

influencer marketing for startups

Are you ready to enhance your brand’s image through influencer marketing for startups? If so, you can use the power of influencer campaigns to turbocharge your startup marketing engine.

In this fast-paced digital world, the support of a social media influencer is one of the hottest digital marketing trends for 2023 and has emerged as a go-to marketing tool for startups looking to make a name for themselves. With valuable insights into the behaviors and preferences of your target audience, influencers can attract new customers and drive sales.

Startup influencer marketing is gaining traction due to its effectiveness in building loyal brand followers, so partnering with the right influencer can help startups launch impactful marketing campaigns that greatly influence their content strategy.

What Are The Best Influencer Marketing Platforms?

With the rise of social media influencers and brand ambassadors, finding the right influencer to promote your brand is essential. That’s where influencer marketing platforms come in.

These platforms help businesses find influencers that best fit their needs, and that can easily be integrated into their marketing strategies, along with others like UGC Creators.

But which ones should startups use? Here are the top influencer marketing platforms that offer valuable insights, web traffic, and compelling content for your startup:

1) Upfluence


Upfluence is a must-have influencer marketing platform for businesses seeking a robust marketing strategy. By analyzing social media influencers’ engagement and performance, Upfluence enables businesses to connect with exemplary brand ambassadors to reach their target audience on various social media platforms and channels.


  • Find truly complimentary creators.

  • Easily hire influencers and affiliates.

  • Campaign measurement and optimization.

  • Automated and customized workflow.

  • Contract templates and influencer outreach email templates.

  • Create unique, custom promotion codes.

  • Hassle-free influencer payments.

  • All-in-one influencer gifting.

  • Track sales and ROI automatically.

  • Dashboard campaign results integration.

Product Pros

  • Useful data for influencers and benchmarks
  • Practical and user-friendly interface
  • Strong search functions

Product Cons

  • High cost
  • Data breakdowns
  • Difficult to use




1 Seat

Growth includes:

  • Shopify, Woocommerce, Magento Integration
  • Full Account Setup
  • Influencer Search
  • Influencer Relationship Manager
  • Mailing & Campaign Managemen
  • Gmail & Outlook Integrations
  • Basic Support



5 Seat

All Growth features, plus:

  • Influencer Matching
  • Klaviyo Integration
  • Zapier Integration
  • PayPal Integration
  • Sales Tracking & Coupon Codes
  • Premium Support



25 Seat

All Growth and Scale features, plus:

  • White Labeling
  • Tech Dedicated Set up

Bottom line

Upfluence is a great influencer marketing platform that revolutionizes how influencer marketing startups connect with social media users. The platform’s advanced tools make it easier for brands to develop successful influencer marketing campaigns, knowing they connect with a targeted audience that aligns with their brand values. In conclusion, Upfluence is a friendly platform that can take your influencer marketing to new heights.

2) Klear

source: https://klear.com/
source: klear.com


Klear is an influencer marketing platform with machine learning and data prediction capabilities that can analyze thousands of features and billions of posts across various social media channels. It helps brands and agencies build, scale, and measure successful influencer marketing programs by matching them with the most relevant creators for their audience.


  • Smartest influencer discovery tool on the market.

  • Advanced filters to focus by influence tier, social channel, audience demographics, and niche topics.

  • Access to top-notch influencer/audience data.

  • Centralized influencer communication.

  • Variety of search filters to find influencers that support campaign goals.

  • Automated ROI tracking system.

  • User-friendly interface.

Product Pros

  • Good resource for marketers

  • Helps optimize your influencer activities

Product Cons

  • Limitations with

    detailed search filters

  • Not user-friendly

  • The dashboard is difficult to use




1 Seat

Profesional includes:

  • Activate up to 100 creators
  • Discovery of the most relevant creators
  • Email integration
  • Prove ROI to stakeholders



3 Seat

eCommerce includes:

  • Activate up to 300 creators
  • Influencer payments
  • Communicate and manage influencers at scale
  • Integrate discount and coupon links
  • Connect your eCommerce platform for full ROI
  • Product seeding



10 Seat

Enterprise includes:

  • Activate 2500 creators
  • Influencer payments
  • Collaborative workspaces for teams
  • Invite Brand Ambassadors to partner with you
  • Aggregated analytics
  • Baked in API feature

Bottom line

In conclusion, Klear is an essential tool for brands and agencies seeking to enhance their social media presence through influencer marketing. Leveraging machine learning and data prediction, Klear matches brands with the most relevant social media influencers.

3) Influence

source: https://influence.co/
source: influence.co


Influence is a pioneering platform for the worldwide influencer marketing community, offering access to premium content and the opportunity to establish enduring connections. This influencer marketing platform brings brands, influencers, and consumers together and provides a variety of powerful features to facilitate connections, collaborations, and success.


  • Powerful Search Tools to find the perfect influencers for their campaigns.

  • Comprehensive database of influencers and creators.

  • Direct connection to build genuine relationships with the people who can help promote your brand.

  • Campaign Brief for easy campaign brief creation and share.

  • User-friendly application to monitor the Application-Progress-Tracking and Posting work pipeline.

  • Different forms to monetize your content via paid Creator Communities and tipping.

  • Latest trends and insights with the Answers application.

Product Pros

  • User-friendly platform

  • does not require much learning

  • DM to influencers and track responses

Product Cons

  • Fake profiles
  • Messages tab complicated


Business Basics


Always Free

Basic search and messaging, acces to the community and connect with your peers.

Basic includes:

  • 3 Influencer Lists
  • 25 Conversations per month
  • 50 Results per search
  • Standard demographics



If you have a team

Multiple clients, or run multiple campaigns at once.

Pro includes:

  • Unlimited Influencer Lists
  • 2,000 Conversations per month
  • Unlimited results per search
  • Advanced demographics
  • Demographic search
  • Unlimited campaigns
  • Campaign reports
  • Manage other profiles
  • Team Members
  • Lead Sourcing

Bottom line

In conclusion, Influence is the best place for influencers and social media experts. With a free, public online profile and platform, every professional influencer can create their profile and share their work with businesses across the globe. Whether you’re a brand, agency, talent manager, photographer, or other influencer, Influence has something for you.

4) Socialbook

source: https://socialbook.io/
source: socialbook.io


SocialBook is an excellent influencer marketing platform that helps startups achieve successful campaigns by providing valuable insights, new audiences, and engaging content. With its unique approach to influencer marketing, Socialbook aims to connect businesses with the right influencers who can help them achieve their goals.


  • Influencer searching Database with four different ways to search for influencers around the web.

  • List of influencers to manage and boost their performance.

  • KPI tracking and campaign administration.

  • Customized emails from Gmail or Outlook email accounts.

  • Competitors traking through proprietary statistics.

  • Evaluate the efficiency of your influencer’s performance using coupon codes.

  • Affiliate with other brands such as Shopify and Amazon.

Product Pros

  • Easy to use

  • Excellent analytics for YouTube accounts

Product Cons

  • User interface is often uncomfortable
  • Some features need to be added




Platinum includes:

  • 8m+ Influencer database
  • Search by filter level 1 + 2
  • 1 Search by competitors
  • 1200 Influencer search results
  • 100 Influencer reports 
  • 300 Bulk email
  • 1 Competitor Monitoring



Enterprise includes:

  • 8m+ Influencer database
  • Unlimited search by username
  • Monitor custom number of competitors
  • Custom number of search results
  • Custom number of in-depth influencer profiles
  • Custom number of bulk emails with dripping feature
  • Customized influencer marketing report
  • Custom number of competitor monitoring

Bottom line

In conclusion, Socialbook is here to provide valuable insights and help brands create engaging content that resonates with their target audience. The platform offers content creation tools for businesses, ensuring successful influencer partnerships and building brand trust through a data-driven approach. By leveraging SocialBook, startups can expand their reach and engage with a wider audience, ultimately driving growth and success for their business.

5) Tribe

source: https://www.tribegroup.co/
source: tribegroup.co


Tribe is an influencer marketing platform that allows brands to connect with influential creators who can produce compelling content that engages with your audience. Find the perfect creators for your brand and campaigns easily with a network of 70,000 diverse opt-in creators. Our matching process ensures engagement with your audience and objectives.


  • Proprietary artificial intelligence software to quickly discover top-performing creators that match your brand’s needs and objectives.

  • Manage hundreds of creators in one place, allowing you to oversee communication, product sampling, content approvals, legal procedures, and payments in one go.

  • Access real-time metrics on creators, including audience demographics and estimated performance data directly from Instagram, TikTok, and Pinterest APIs.

  • Proprietary AVS system to screen all 70,000+ creators four times daily, ensuring you collaborate with genuine, authentic creators.

  • Streamlined onboarding, personalized training, and objective setting.

  • Simplified campaign and creator management, all in one place.

  • Asistnance with setting up, monitoring, and evaluating the effectiveness of your campaigns and overall strategy.

  • Customized account planning and regular business reviews to ensure success and growth.

Product Pros

  • Reliable followers

  • Quality over quantity

Product Cons

  • The content is not re-usable
  • Difficult to get credit from brands




Try the platform running a single campaign

Basic includes:

  • 1 user
  • 3 Annual Campaign Limit
  • $5000 Minimum Campaign Value
  • Basic Reporting Suite



Entry-level annual subscription for single users

Pro includes:

  • 1 user
  • 6 Annual Campaign Limit
  • $2000 Minimum Campaign Value
  • Advanced Reporting Suite



Collaborate with your team

Teams includes:

  • 5 user
  • 12 Annual Campaign Limit
  • $2000 Minimum Campaign Value
  • Advanced Reporting Suite

Bottom line

Tribe is the ideal influencer marketing platform for startups and established brands to run successful campaigns through social media influencers. With their proprietary AI technology, Tribe helps brands connect with the right creators for their influencer marketing campaigns and build loyal brand ambassadors.

What is a Startup Influencer?

A startup influencer is someone who has gained credibility and a dedicated following in a specific industry or niche. They leverage their influence to endorse and promote startup companies and their products or services.

These influencers have a strong online presence, often on social media channels like YouTube, Instagram, or LinkedIn. They have built a reputation for providing valuable insights, expertise, or recommendations to their audience.

By leveraging the reach and trust they have cultivated, startup influencers can help generate brand awareness, drive traffic, and potentially increase conversions for startup businesses.

What is a Good Start With Influencer Marketing For Startups?

A good start with startup influencer marketing involves several key steps:

  1. Define your target audience.

  2. Identify influencers who resonate with that audience and align with your brand values.

  3. Research and vet potential influencers to ensure their authenticity and engagement.

  4. Develop a clear strategy and goals for your influencer campaign.

  5. Establish transparent and mutually beneficial partnerships with influencers.

  6. Track and measure the efficacy of your campaigns using relevant metrics.

  7. Continuously optimize and refine your influencer marketing approach based on the insights gained.

How to do influencer marketing as a small business?

To do influencer marketing as a small business, look for micro-influencers with a smaller but highly engaged following, as they often provide better ROI.

Reach out to them with personalized and genuine messages, showcasing the value you can offer in return for their partnership. Collaborate on creative campaigns that authentically highlight your product or service.

Set clear goals and KPIs to measure the campaign’s success. Utilize tracking links and unique discount codes for performance evaluation.

Lastly, nurture relationships with influencers for potential long-term partnerships and ongoing brand advocacy.


To summarize, marketing platforms that leverage influencers have transformed how companies connect with their desired audiences. By partnering with brand ambassadors and social media influencers who deliver high-quality content at the appropriate moment, your marketing strategies can become more precise and impactful.

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